REIMAGINING THE CONFIGURATOR EXPERIENCE BY STRIPPING IT BACK, AND ENCOURAGING PEOPLE TO STEP OUT OF THEIR COMFORT ZONE AND TRUST THEIR IMPULSES. GIVING USERS LIMITED TIME TO REACT TO A SERIES OF SHORT VIDEOS, AN ALGORITHM RECOGNISED WHICH CONTENT THEY REACTED TO MOST STRONGLY.

This data allowed us to create and serve bespoke videos and content to a personalised product page featuring ‘their’ CUPRA - unique configurations of paint colour, upholstery finish, wheel size, styling options and battery power output.

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